Mysa
St. John’s based company helping the world become more environmentally friendly and sustainable through innovative technology.
What they picked:
full funnel approach
content strategy
We worked with Mysa’s marketing team to develop a full-funnel content strategy.
Top of funnel awareness ads were created for each product, focusing on 4-5 key features of the AC, Baseboard, and In-floor smart thermostats.
Middle of funnel and bottom of funnel video ads are short-form (10-15sec), focusing on a single USP, purchase motivator, or barrier.
A suite of polished video ads.
Mysa for electric baseboard heating
Top of funnel product video.
Mysa for air conditioners
Top of funnel product video.
what sets these ads apart?
Customer Value Focused
Key USP's are presented in a format that combines testimonial and product demo.
Accessible & Appealing
Motion graphics are used to relay key messages, making the videos easy to digest even without sound.
Tailored for Mobile
Final videos are rendered in 4x5 format to occupy maximum real estate on mobile screens.
USA+CAN Market Ready
Celsius and Fahrenheit version's are provided for rollout across the continent.