Written by Ilker Acun.
Neglect to market your business using video and you’ll be left in the wake of your competitors.
Video is a powerful tool that enables you to visually tell your story, promoting the products and services your business offers.
But hiring a professional video production company can be expensive, and isn’t the best solution when you want to quickly market a promotion or highlight some news to your customers.
How Do You Turn Your iPhone Into a Video Production Powerhouse?
Apple really focuses on what the iPhone can do for marketing departments. The iPhone is a great little device for filming! Videos look sharp and colorful, and the slow-motion is just one of many things that makes it impressive.
Shooting quality video is still possible without the need of special skills or expensive filmmaking equipment. It can be accomplished with only a little extra effort and knowledge.
Marketing and advertising have changed a lot in the last decade. There are many new media, such as social media platforms, that have opened up countless opportunities to promote brands in new ways.
In this article, we’re going to talk about how to take your iPhone video marketing to the next level.
In this post, we’ll walk you through the setup of your next video studio and share the equipment that you need. You’ll also learn about the different kinds of videos you can create with an iPhone. Along the way, we’ll show you how to edit and share these videos using the best software.
We’ll show you how to set-up a mini studio, any equipment you’ll need, and how to edit and share your videos to the world.
What Is Your Story?
The most important step in creating an effective marketing video is figuring out what the story is that will resonate with your customer base.
In order to do this, you first need to answer a few questions:
- What is the story that will appeal to your customers?
- What are the key factors that they care about?
- What can you give them to solve their problems or address their needs?
Once you have all of these down, you can proceed with scripting and production.
Create a Great Script
What is the best way to get a handle on your scriptwriting?
That’s the tough question for any videographer. Ideally, a good script will save you time, and help you avoid shooting the same video again and again.
But like anything else that involves creative work, writing a decent script is an art form that requires practice.
The good news is that with practice, anyone can become a worthy writer of scripts.
So what should you do? In order to get started on this rewarding path, you need to dive into it — make mistakes, explore, document any ah-ha! moments you have, and most importantly shoot as many videos as possible.
As you do all these things, you’ll learn more about your style and what’s required to make a quality video. “But how do I get started?” We get this question a lot!.
So what we recommend is to spend the day shooting video after video. You are bound to make mistakes and end up reshooting scenes that need it.
This process is really the only way to truly understand what goes into making good videos.
At the end of the day, take some time to review your notes and create a script template containing cues, notes, and formatting for all future videos.
It’s never too late to improve your skill set, so dive in!
This document has a lot of helpful hints for video creators that are sure to make your video more professional and engaging for your audience.
Even if you’re a seasoned pro, this list can be a great resource for on-the-fly ideas or backup plans just in case you need to reshoot.
If you prefer text to video, here are some additional tips:
- Insert your URL (covering different formats).
- Be specific with what your company offers.
- Use a short sentence summarizing the video.
Set Up Your Video Marketing Studio
Video is such a powerful way to convey your message, but where do you make it? To create a professional-looking video, you have to pick a space that is dedicated to it.
You don’t want to take over a room that was originally used for meetings. The reasons are two-fold.
First, you need a space that can be flexible, and second, you need a space that is big enough and unpacked that you won’t have to set up the background and equipment every time you would like to shoot a video.
Ideally, we would recommend dedicating a room to your DIY studio.
This way, you don’t need to set up the camera and background every single time. However, this is not always possible.
Design the Room
While setting up the video production studio a tripod is a must when capturing smooth-looking shots.
You’ll also need to plan the lighting and sound damping, the background, and definitely another device to pick up any additional dialogue.
Pick a Professional Background
It’s important to choose a background that suits the mood of your presentation, reflects your company culture and doesn’t have too many colors.
Unprofessional or strange backgrounds can be distracting to potential clients or colleagues. The perfect background is one-colored and plain.
Dark colors work best because they are less distracting for the person in front of it.
Set Up Your Lighting Equipment
Lighting is a tricky business. Overhead lighting in particular can cause shadows on your face that make you look unprofessional on camera.
The first step to avoiding this problem is to turn off the overhead lights and block out all the natural and outside light.
Put one light in front of your face (or your subject) and one on either side to make them (or you) nice and light. You don’t need expensive lights — you can even make your own.
Sound System for Video Marketing
The echo in a small, empty room is a problem that can be fixed by adding something to the space that will absorb and diffuse the sound waves.
Curtains would work, or you could get some sound dampening panels.
If you can’t afford these options and there’s a lot of outside noise coming in, try producing videos before or after work hours when it’s quieter.
You can also improve the quality of your videos by using two cameras.
The iPhone will film the video while the other will record the audio. Then, during editing, you can combine all the footage and audio together.
Tripod & iPhone Camera
Are you ready to start shooting? First, make sure your iPhone is in a perfect position. It can’t shake or move at all. To do this, you’ll need a tripod.
When it comes to choosing a tripod, there are many great options.Some of the best tripods are easy to transport and come with a variety of attachments for different heights. Get one that is small, lightweight and portable so you can take it on the go for closeups or different types of shots. Peak Design Travel Tripod is one of the best options in the market and you can purchase a tripod like this by paying around just $200!
The Best Video Editor Software for iPhone
The most excellent part about video editing is that there are many software options out there that make it ridiculously easy. In a world of many video editing applications, the benefit of these programs is that they can make video editing an absolute breeze.
iMovie
You’re filming with your iPhone and need to make some edits. Or maybe you want to make quick adjustments to a photo before uploading it to Instagram or Facebook.
There are a few useful apps for iPhones: iMovie, which is the default app on iPhones, is very easy to use.
FilmoraGo for IOS
FilmoraGo is a versatile and powerful video editing software for iOS. It has a lot of interesting features, such as video cropping, filtering, and title elements.
You can also adjust the speed of your high-quality videos.
Clipper
Some people might be beginners when it comes to video editing software, which is why clipper is a perfect choice.
It’s completely free, so there’s no need to worry about paying for expensive software when you’re still trying to figure out what you need.
Clipper is also very easy to use, making it perfect for those who don’t have a lot of experience with video editing.
The next time you’re looking for a new video editing software, give clipper a try!
Type of Videos You Can Shoot with Your iPhone
With the help of the tips mentioned, you can make the most commonly used type of video: those DIY videos you create with your smartphone.
There are also more engaging types of videos that you can make and share to reach your viewers, such as on your website or social media.
So let’s take a look at what else you can make by using your iPhone.
Testimonials and Reviews
Now’s the time to reach your goals.
If you’ve helped your customer, they’ll be thrilled with what you’ve done for them or their brand. It will be a rewarding experience, so be sure to get the recording and use it later.
It could be used as a testimonial or customer review on your website and on any relevant video content sites.
Expanding on this idea will help you to reach more people, such as through YouTube or Vimeo.
Natural and High-Quality Videos
Keep in mind that the most important thing in this new era is to create something for customers. What would they want (need) to see?
Let them be a part of your success and show them the human side of your business — the happy, yet hard-working people, even those behind-the-scenes.
Document the celebrations, the office getaways, the happy moments, and any other awesome stuff.
Just make sure to present everything in a creative and engaging way — that’s how you’ll go viral.
Live Videos
You really should go live!
It’s an important way to make your followers feel like they are right there with you and in the current moment.
You can use Facebook, YouTube, or any other video-streaming service to broadcast yourself to the world.
Make sure to tag any interesting people or places you are broadcasting from, and take turns pacing your story.
Maybe you just launched a new product and need some help with feedback.
Maybe you’re at a conference and have been asked to be a presenter. Or maybe you’re snapping some cool selfies in the office.
Make Your Video Clips Viral!
Getting your professional videos ready to publish can be tough. One thing many people forget to do is include a logo or company branding at the start of their videos.
By including this, you enhance brand recognition and really make your video stand out. Videos are tricky to make.
That’s why you should use a video-making platform with all kinds of features, like making intros and cool transitions.
Renderforest
If you’re looking for a way to make professional-looking videos easily, Renderforest is the destination you need to head to.
It features many templates where you can upload your photos and video, it has multi-trimming so you can cut portions of your video for different purposes, and it’s easy to use.
The intro maker is fast and easy. You just choose from 102 templates, upload a logo, add text, choose a color or style, select audio, and export in the quality you need.
After the intro is added to your video, you have the option to publish it to social media sites such as YouTube, Instagram, Facebook, and more.
There are many ways you can easily publish it.
A video on Facebook is not hard to share. You can publish it from the Facebook app by tapping the photo icon and choosing the video you wish to share.
Next, upload your video, add a title and description, and voila! Now it’s there for the world to see.
Another way you can share videos on Facebook is through your phone’s gallery. Just open the gallery, find the video you want to share, and it will bring you the options to share it on Facebook.
After selecting Facebook, finish off with the publishing process by adding a title and description. There you go! Your video is published.
Should you really stop after publishing your video? Certainly not!
Remember that one of your responsibilities is always to create new content for your social channels and keep your customers entertained and informed.
Frequently Asked Questions
How do you make a promotional video on iPhone?
First of all, you should clearly state the topic
Identify the topic of the video as quickly and succinctly as possible.
This is especially important for videos because your viewers don’t have much time to catch on to what you’re about before scrolling past a video.
Once you win them over in those first few seconds, keep them interested throughout the video by providing value, teaching them, answering their questions, and explaining things clearly.
By giving valuable tips and action steps to your viewers, you can create a unique space for your business.
If you can create content that satisfies their pain points and helps them out, you can turn friends into customers.
Can you do videography on an iPhone?
When it comes to mobile video, there are a lot of options out there.
Heavy equipment will never get in the way of your ability to capture great footage anywhere and anytime.
However, you can use an iPhone if you have some accessories or apps.
You might even learn some videography basics if you want to take mobile videography to the next level.
How do you make a product video on your phone?
Product videos are all the rage today, and with the tools available to consumers we can get really creative with our video styles.
But don’t forget to use some basic techniques to ensure that your video is high-quality and engaging.
One of the most important things to remember about shooting a good video is stabilization.
Find a setting that matches your product and complements it. Add light for a better shot. And add movement for an exciting video.
Finally, take lots of footage and only choose the best bits!
